Packaging design should capture the attention of your target market. It should have a certain appeal that would make the customer want to purchase your product. You want something bold and bright to capture people’s attention. Your goal is to make them take a second look even when they are just glancing around. They should attract attention to your store shelves in all the ways that matter. This is something you need to accomplish in the best possible way.
The image should also match the words; it should be smart packaging design. The pictures and the words should go with each other in the best possible way. It leads to an overall attractive look.
When it comes to packaging design, you have to decide on a lot of important matters. Would you choose to have you product hung in a store or displayed in a shelf? If you want it hung then you have to be sure that the topmost flap has a hole in it. Steady bases would be ideal for those products you want displayed in the shelf. It’s definitely a must that the product doesn’t tilt when you have it displayed in the shelf.
Of course, you would want the package to be of the ideal size. The right size is basically when it fits the product to perfection.
The logo has to be placed just right as well. This is something you’ll know about because it’s what you’ve done to your other products as well. The product info must be properly placed as well. It is a must that you get the design of your package just right, at all times. Before being able to sample the product, this is the customer will see first.
It should be the message that entices your customers to make the purchase. This is basically what should be done when marketing a product. You want yours to stand out above the rest. This is how your brand would excel. Your product should be chosen over the many others.
Never complicate things when it comes to design. Too much color will ruin the appeal for your customer. Go for something unique and not overly simple either. People’s attention would really be captured by the perfect blend of colors. They wouldn’t have any trouble recognizing your product for sure.
You want your product to stand out and it will, with the right shape. Your product would be individual when it has a custom made package. When you are designing a package, always think about your target consumer more than anything else. Brighter and bolder graphics, for instance, would be much more ideal for the younger target consumer than the older demographic so make sure to keep that in mind.